Strawberry açai refresher, an iced chai tea latte, a matcha, an Alani, a Celsius. Every single morning when I walk into school, without fail, I always see at least one teenage girl holding one of these drinks.
As per usual, this trend can be attributed to social media. In the past couple of years, I have seen an overwhelming increase of sugary and caffeinated drinks popping up on my social media feeds. New energy drinks, coffees, sodas, and more are constantly being pushed into our faces by influencers and big corporations. It’s easy to persuade someone to purchase these products.
Starbucks is one of the most popular places for teens to indulge in sugary drinks, with over 50 percent of their customers being a part of Gen Z, according to Food Business News. Most of their popular drinks include fruity caffeinated refreshers, sweet teas, and coffees. Many of these contain a high amount of sugar, such as the Gingerbread Oat Chai Latte, which has a whopping 66 grams of sugar in it, compared to the 19 grams in an apple and 14 grams in a banana.
Energy drink companies have also established a name for themselves with seemingly “healthy” drinks. Brands, such as Alani and Celsius, market themselves as healthy beverages with low-sugar and calories.
However, they fail to emphasize the concerning amount of caffeine and chemicals that are added into their drinks in their advertising. For example, one Celsius energy drink is equivalent to roughly two large cups of coffee, according to The Guardian. Despite this, many teens have fallen for the marketing traps scattered across their feeds and have become addicted to drinks that have been proven to be extremely damaging to their health, with effects such as dangerous increases in heart rate and blood pressure, according to the National Library of Medicine.
These drinks are glamorized within the media, and companies have done several collaborations with popular cultural icons to promote them. Examples of this include Alani Nu energy creating their “Kimade” drink with Kim Kardashian or employing other celebrities, such as country star Megan Moroney, to advertise their products. By using ads to push the narrative that these drinks are healthy and using celebrities to emphasize the drinks’ greatness, consumers are blinded by the facade and are more inclined to purchase these beverages.
“[The] marketing of energy drinks should be limited or forbidden until independent research confirms their safety, particularly among adolescents,” the National Library of Medicine stated.
Considering all of this, the next time you go to grab an energy drink for a quick pick-me-up, think about what you are actually consuming.
Do not let advertisements persuade you. Understand what is going into your body.