Carefully crafted Canva posts, drafted captions, and event recaps have helped increase student engagement in clubs thanks to public relations/social media managers. Many clubs have added this new position to their executive board in order to recruit new members, post about previous events, and inform followers of upcoming events and meetings, senior Ava Darzynski, The Cookie Collective Co-Publicity Chair, said.

Having social media accounts for clubs creates a more welcoming community, showcases creativity, and connects club members, Darzynski said. In The Cookie Collective, a club that bakes and sells cookies then donates the profits to charities, Darzynski is one of the social media managers and posts about club meetings and upcoming events. 

“It helps remind not only our members, but other people that aren’t in the club, of events and meetings we have coming up,” Darzynski said. “This gives everyone a chance to come and join.”

In Key Club, a service club for all grades, senior Jaima Devine, Key Club Co-Publicity Chair and sister of an Editorial Board member, spreads club information and recruiting information for the club. In hopes of recruiting more members, Devine uses the repost feature on Instagram to spread club meeting information.

“Social media has helped Key Clubs’ growth by communicating when certain meeting dates and events are,” Devine said. “It also helps board members repost a post on their story to let people know about it.”

Social media is also important for the multiple choirs at South, senior Cailyn Durbin, Choir Public Relations Chair, said. While each choir is its own group, they share one Instagram account, Durbin said. Creating reels from choir concerts and spirit events happening in choir. Being able to interact with all the choirs creates a sense of community and friendship between students in different choirs, Durbin explained. 

“It’s a good way to connect with other choirs I don’t get to talk to and have that connection with,” Durbin said. “It’s a really fun way to connect choirs and encourage more people to join.”